Listeur About Locations Currently Playing Pricing Estimator FAQ Contact Get Started

Frequently Asked Questions

General / Location

What is Listeur?
Listeur is a digital marketing company that provides a vast network of terminals, screens and monitors across Center City Philadelphia which allow businesses of all sizes to advertise and reach customers more efficiently and effectively than other forms of advertising, at a much lower cost.
How can Listeur help my business?
Listeur provides a greater level of visibility for businesses trying to reach a broader audience across the city of Philadelphia at a cheaper cost than typical advertising. Listeur provides a more efficient way of advertising in the digital age by reaching over 300,000 people daily in various locations across the city.

Listeur will also provide Listeur.com as an additional location for your advertising where your ad will run 24 hours a day, as a dedicated site for our customers’ advertisements. From Listeur.com, customers will be redirected to your website after viewing your ad. We want to ensure that customers who have interest in your ad can immediately gain access to your website. Customers can view ads of interest to them, at their convenience, and take action.
What other markets outside of Philadelphia do you cover?
As of now, Listeur is serving the Greater Center City Philadelphia area.
Where are the Listeur terminals/screens specifically located?
Our screens are located at newsstands throughout greater center city and all locations are provided Here
Can I select which individual screens to use, based on my geographic needs?
Every ad will run on a minimum of 50 screens, for now. At this time, Listeur is providing specific screen locations throughout center city to take advantage of the most foot traffic, based on our research. However, we are in the process of making it more flexible to move to additional screens and this should go into effect within the next months.

Specs/Verification/Limitations

What products/services/ads are permitted/allowed on the platform?
Listeur will allow all businesses or individuals to post ads and videos promoting their products, services or company in general.
We will not provide a platform for any illegal business activity or anything offensive in nature.
No nudity will be permitted.
What are the screens sizes and technical specifications?
Listeur screens are 26 inch screens and allow 720p (1280x720 pixels) media.
The recommended file formats are PNG, JPEG and MP4.
We can convert to the allowable specs if your ads do not meet these specs.
All videos need to be 30 seconds long with no sound but you can add close captioning.
How can I be sure people are seeing my ad?
Of course you can never ensure potential customers will view ads, but Listeur provides you with the following data:
Number of impressions – We have researched average foot traffic in each location and can track how many people are likely to view the ad.
We provide data for how many views combined across 50 screens. There are 350,000 pedestrians a day viewing 50 screens in center city. We provide a profile and demographic of the average viewer to our customers.

We encourage our customers to promote a specific item on their ads, with a specific promo code offer, so we can track the impact the ad had on the business. In this way, we can assist your business in tracking the success of your ad.
What data do you provide as confirmation my ad is viewed?
Of course you can never ensure potential customers will view ads, but Listeur provides you with the following data:
Number of impressions – We have researched average foot traffic in each location and can track how many people are likely to view the ad.
We provide data for how many views combined across 50 screens. There are 350,000 pedestrians a day viewing 50 screens in center city. We provide a profile and demographic of the average viewer to our customers.

We encourage our customers to promote a specific item on their ads, with a specific promo code offer, so we can track the impact the ad had on the business. In this way, we can assist your business in tracking the success of your ad.
What format of media is permitted on Listeur?
Video, photos, graphic animation, any type of digital or print advertisement.
Are there content limitations?
Listeur will allow all businesses or individuals to post ads and videos promoting their products, services or company in general.
We will not provide a platform for any illegal business activity or anything offensive in nature.
No nudity will be permitted.
Is someone verifying that ads are not offensive?
Yes, our Quality Control team will verify that all ads are permissible.
Can I proof the ad before it goes live?
Yes, before going live we send a last confirmation email. At that point you can make any changes necessary.
What are the image specifications?
Listeur screens are 26 inch screens and allow 720p (1280x720 pixels) media.
The recommended file formats are PNG, JPEG and MP4.
We can convert to the allowable specs if your ads do not meet these specs.
All videos need to be 30 seconds long with no sound but you can add close captioning.
What are the videos specifications?
Listeur screens are 26 inch screens and allow 720p (1280x720 pixels) media.
The recommended file formats are PNG, JPEG and MP4.
We can convert to the allowable specs if your ads do not meet these specs.
All videos need to be 30 seconds long with no sound but you can add close captioning.
Can I advertise on less than 50 screens?
Not at this moment, however, we are in the process of making it more flexible to move to additional screens or less screens.
Can I advertise on more than 50 screens?
Not at this moment, however, we are in the process of making it more flexible to move to additional screens or less screens.
Is there a minimum number or a limit to the number of screens I can use?
At this time, 50 is the number of screens we are providing to our customers.
Can I update my ad once it is live? If so, how many times?
Yes, you can update any ad once it goes live, but it will take 24 hours for the edit to be approved and go live.
In the future, you will have direct access to your ad to make any changes necessary, up to 3 times per ad.
How do I update my ad?
You provide us with the update or edit, or we can edit the ad for you based on your needs.
In the future, you will have direct access to your ad to make any changes necessary, up to 3 times per ad.
How long will my ad run?
Your ad will run for 30 seconds every hour for 10 hours per day. Your ad will be viewed on a minimum of 50 screens, with 50 impressions per hour across the city.
You can choose the number of days your ad will run and the frequency. You can choose to run your ad for more impressions/hour to obtain more exposure. You have complete control.
At http://estimator.listeur.com customers can see pricing and how much it will cost when making changes.
How often are the ads updated?
You can update any ad once it goes live, but it will take 24 hours for the edit to be approved and go live. In the future, you will have direct access to your ad to make any changes necessary, up to 3 times per ad.
What if I don’t have artwork? (Image, video)
If you don’t have specific artwork or print creative to send, you can send a request and our team members will design/create a video or graphic that meets your needs at no cost.
I’m interested but I don’t know what to advertise? Can I just advertise my business name, contact info & website, with a tag line on what I do (if I don’t have a specific product/service I want to advertise)?
If you aren’t sure what to use for your ad, our team of skilled account managers can assist you in determining what is optimal for your individual situation. And we will do this at no additional cost.

Rationale for using Listeur

Besides the impressions, how does Listeur promote my ad?
Along with the great number of impressions across the city, you will have visibility on Listeur.com where all the site visitors can access your ads.
What differentiates Listeur from other advertising platforms?
Listeur differs from other advertising platforms regarding pricing, design assistance, customer care, account management assistance, flexibility, call to action, and additional visibility.

We provide our customers with the opportunity for added visibility of their ad by providing a website where all Listeur ads can be accessed and viewed.

Pricing of television, radio, flyers, newspapers, billboards and digital can be cost prohibitive for most businesses. We have broken down the cost differences between Listeur and other media in the questions below.
Why should my business use Listeur instead of TV?
Television advertising is cost prohibitive. The rates for television advertising in Philadelphia is as follows for a 30 second spot, run one time: One ad running from 4:30-7am: $350 One ad running on the noon hour local news broadcast: $550 One ad running from 5-6:30pm: $450 One ad running during the 11pm news: $1,150
Why should my business use Listeur instead of the radio?
On top of being relatively expensive, there is no visual impact on radio and a majority of customers and millennials are used to visual stimulation, all day long.
Younger customers are not listening to radio especially with the surge of Satellite radio. Radio cannot reach the audience that any visual ad will.
Why should my business use Listeur instead of a local newspaper?
The younger market is not reading newspapers, it is a dying medium. Your opportunity to reach a large market is very low.
Newspaper ads are also expensive, and updating ads/reprints is even more very expensive.
Why should my business use Listeur instead of flyers?
Printing flyers is not a cost effective or efficient way of advertising. Designers are needed to create flyers, manpower is needed to distribute the flyers, the costs are high, and individuals typically never pay any attention to flyers and dispose of them.
Editing and reprinting is a cost burden.
Why should my business use Listeur instead of Internet/Online Digital advertising?
Most businesses develop and maintain a complex advertising strategy for digital and hire a dedicated person to manage this strategy. Hiring a digital advertising agency is the most effective way to advertise this way, and in turn, this cost can get restrictive for most businesses.

The reason: Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). Digital strategists must take into account CPI and CPM for every ad they plan to place to get optimal results.
Why should my business use Listeur instead of local billboards?
Billboards run on a typical cycle time of 3 months due to the time it takes to install and change them. This creates great limitations for advertisers who want to change ads regularly as you must commit for a certain number of days/months. There are limitations in location and the most optimal locations will be more expensive.

Cost / Pricing / Invoicing

How much does it cost to advertise with Listeur?
Our cost is $49.99/day for 50 impressions/hour in a 10 hour period. This equates to 500 impressions/day reaching approximately 350,000 people in center city Philadelphia.
How do I get an estimate?
There are 3 ways to get an estimate:
  • All potential customers can utilize our estimator tool at http://estimator.listeur.com
  • All potential customers can fill out our webform to contact us.
  • All potential customers can call or email us to get an estimate.
What are the available payment methods?
We accept all major cards and PayPal.
What is your invoicing process?
We will send an electronic invoice and your ad goes live once payment is received. We utilize the Square payment platform, so all of your information is secure.
How are the number of impressions calculated?
Ads are displayed once per hour x 50 screens across the city x 10 hours of screen activity per day.
(Frequency of ad displayed X the hours the business is open X the number of days they choose to run ad)
How is the cost for number of impressions calculated?
One day, once an hour, 500 impressions = $49.99
One ad running once per hour, on 50 screens across the city, for 10 hours X $49.99.
Is it cheaper when I advertise longer on Listeur?
Yes. On our estimator tool, you will be able to view the formula discount for longer running ads.
Is there a discount for repeat advertisements, or if I renew over and over?
If your ad is the same and you wish to re-run it, a discount will apply.
If your ad is different from your previous ad, regular costs will apply, as the approval process for all new artwork must be completed. Should you end a campaign and then re-start it, there is no discount as this is considered a new campaign.
How long is an ad displayed?
One ad is displayed for 30 seconds, every hour, for 10 hours per day on 50 screens.
How often is an ad displayed?
One ad is displayed for 30 seconds, every hour, for 10 hours per day on 50 screens.
When are the ads displayed? (Days and times)
Ads will run when the screens are running, from 7am-5pm, Monday through Friday.
Do I receive a report with data at the end of my campaign? If so, what does this look like?
Yes, our customers receive a report which includes demographics on location, number of impressions and number of clicks on your specific ad on Listeur.com.

General Qs

Is there a discount program for referring new customers?
Yes. For businesses currently advertising with us, if you refer new customers who you feel would benefit from Listeur, you will receive a 25% discount on your future campaigns.
Do you have a referral program for new business?
Yes. If you know of businesses or individuals who would benefit from Listeur, refer them to us, and they run a campaign, you will receive a 20% referral fee (based on the campaign cost) plus 5 days of free ads.
How long does it take to get my campaign started?
Once all artwork and creative is received and your ad is approved, it takes 24 hours for your ad to go live.
Who is currently advertising on Listeur?
You can view our current ads running on Listeur at http://live.listeur.com
Do I need to create an account to get started?
No.
What do I need to get started?
An idea and a marketing goal (general exposure for you or your product/service, a call to action, a desire to drive customers to your website, a goal of driving customers to call or email your business).
We can create the campaign and the artwork/media/creative.
You can provide all the basic information at http://getstarted.listeur.com
Do I need to be a local business to advertise on Listeur?
No. If you have a business outside of center city Philadelphia but want to reach a customer base in the city, you can advertise with Listeur.
Do I need to have a physical location?
No. There is no need for a physical location as many businesses today are digital with virtual locations.
Can an individual advertise on Listeur?
Yes, as long as the ad is approved by our Quality Control team.
We will not provide a platform for any illegal business activity or anything offensive in nature. No nudity will be permitted.
How do I get started?
By visiting http://getstarted.listeur.com